Friday, February 14, 2014

Remember the Three-Day Close? 15 Days Sounds Fast Today


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Remember the Three-Day Close? 15 Days Sounds Fast Today
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Vince Salinas, VP home loans at the $3.9 billion CU, said the improvement in purchase mortgages is making up for the loss of refis. Through August, Patelco's first mortgage production co op is 40% ahead of all of 2012.
"We have not seen the drop that many other lenders have, and we are still funding at the same levels as April and May," he said. "Purchase is approaching 30% of funded volume, and we would like that to be a larger share in 2014. By improving jumbo pricing and attracting more volume we have kept our dollars the same.
In May Patelco, Pleasanton, Calif., improved mortgage pricing, added 30-day rate locks and made changes to its jumbo products, Salinas explained. One addition was an 80/9/11, meaning 80% loan, 9% HELOC or second, and 11% downpayment, on mortgages up to $1.5 million.
Promotions co op and marketing also started in May. Patelco has a "Close on Time Guarantee" or the credit union makes the borrower's first mortgage payment. The limits are 28 days for a purchase, from contract to close, or 18 days for a pre-approved applicant for whom the CU already has checked credit, income and assets.
The bulk of advertising has been on the radio, which Patelco co op has found to be the most cost-effective media in its market, Salinas noted. It also does keyword advertising and some banner ads on local websites.
"We try to keep it local," Salinas said. "We think that is our niche to promote ourselves as a local decision-maker and the lender that will always service their loans. Even if we sell our long-term, fixed-rate loans, we only sell to Fannie Mae and we always retain servicing."
Patelco co op uses some third-party vendors for a handful of minor tasks including monitoring of property taxes, he noted, but essentially it handles co op the entire operation in house. "We like to control the member experience so we try to own as much as possible."
"Know co op what they need and expect from their financing partners," he advised. "Whatever the marketplace, establish your shop as the place to go-whether through networking, marketing or product innovation. The run-up co op in credit union mortgage share has been correlated to refinance. co op We have done

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