"Often the aesthetic argument about what is raw, and that's a mistake" | Comfluència | tots els Comunicació in sentits
If a journalist expert in the field of logistics, that is Ricardo J. Hernandez. With a professional background of over 30 years, Hernandez is also an entrepreneur and has founded and promoted various forms of technical communication, first on paper and in digital and audiovisual format later. Passionate about journalism, research and supply chain, is co-author of the work Velázquez: logistics in the court of Philip IV, which reveals the career officer quartermaster ambank real brilliant painter.
1 Why are companies hiring communication ambank professionals ambank and then act differently as advised? (Question from Pepa Perez, ambank Communications and Marketing Asante Afrika)
I think there are two answers to this question. The first is corporate-financial. Companies generally say they have intention to work on a particular line or communicate in a transparent and logical -profesional- but always end up imposing criteria and only purely commercial and economic. Mighty lord Is money, I would say classic.
The other reason is lack of credit by the communicator and the communications profession in general. Foul recognition; lack perception of its importance and usefulness; lack capacity ambank to analyze the benefits / harms of a successful / wrong communication. Too many intangibles. ambank And the company is primarily a quantitative entity. Hence the fracture.
No doubt the clarity of the message that supports that image or projection. Often the aesthetic argument about what or premium directly, do not know what to communicate. It seems that communication and foremost it must be original and that, many times, is a mistake.
Speaking of professional ambank communication, the main benefit is the transmission of adequate public information and precise objective in a timely manner. Also the transfer of the securities of the company, its mission and its social ambank commitment. ambank
Sure there are many (or many) and in many sectors, but for instance, there is an automotive company that, although it has changed ambank hands several times from the point of view of the property (Swedish, American ambank and now Chinese), no it has lost its essence and identification with their audience. It has always conveyed more than the power of their automobiles (especially security, leisure, family), long before others did, which was just discreet, but has not lost image, and is about the same, with the same values and the same communication style 25 years ago: Volvo Cars.
There are leaders in their markets or segments that ignore almost all communication (hey, do not talk about marketing or advertising) to your market / audience / customers, however, remain in that leadership. In the strict sense this is aberrant and contrary to logic, but is given. How do they do it?
Tags are used fer Podeu aquestes i atributs HTML: href="" title=""> <abbr title = ""> <acronym title = ""> <b> ambank <blockquote cite = ""> <cite> <code> <del datetime = ""> <em> ambank <i> <q cite = ""> <strike> <strong>
Darreres tickets in Les xarxes socials i the repte of clients in data conversion corrup- Paraula against op-team.com is renova The és vinculant riure Theory blog Ninxol Near Close: Categories #AndTheTwitterIs Altres Cercant l'eina Construint relat Creant comunitat Dialogant amb l 'The VINCLE inesperat entorn The question imatge The sense resposta The Judgment Modelant the imatge Noves Oportunitats Op-team Problemes of Authors Alex comunicació questions Palau (3) Ignasi Bassó (2) Joan Bertran (5) Joan Palau (48) Joan Serra ( 5) Op-team (56) Silvia Fernandez (19) Vanessa Martinez (6) Xavier Hervás (50) month Arxiu Select juliol juny 2014 2014 2014 April 2014 març maig febrer 2014 2014 2014 gener desembre 2013 novembre 2013 October 2013 setembre aug 2013 juliol juny 2013 2013 2013 2013 April 2013 març maig febrer 2013 2013 2013 gener desembre 2012 novembre 2012 October 2012 setembre 2012 aug 2012 juny juliol 2012 2012 2012 April 2012 maig febrer març 2012 2012 2012 gener desembre 2011 novembre 2011 October 2011 setembre 2011 juliol 2011 juny maig 2011 2011 2011 April 2011 març febrer 2011 gener desembre 2010 novembre 2011 2010 October 2010 Tags are Núvol d' ambank
Barcelona aplicacions apps comunicació crisi comunicació of digital institutional comunicació comunicació internal comunicació comunicació nonverbal coneixement creativitat crowdfunding e-diaris ambank e-mail e-newspaper Esdeveniments grafisme estratègia interest grups d'habilitats comunicatives imat
If a journalist expert in the field of logistics, that is Ricardo J. Hernandez. With a professional background of over 30 years, Hernandez is also an entrepreneur and has founded and promoted various forms of technical communication, first on paper and in digital and audiovisual format later. Passionate about journalism, research and supply chain, is co-author of the work Velázquez: logistics in the court of Philip IV, which reveals the career officer quartermaster ambank real brilliant painter.
1 Why are companies hiring communication ambank professionals ambank and then act differently as advised? (Question from Pepa Perez, ambank Communications and Marketing Asante Afrika)
I think there are two answers to this question. The first is corporate-financial. Companies generally say they have intention to work on a particular line or communicate in a transparent and logical -profesional- but always end up imposing criteria and only purely commercial and economic. Mighty lord Is money, I would say classic.
The other reason is lack of credit by the communicator and the communications profession in general. Foul recognition; lack perception of its importance and usefulness; lack capacity ambank to analyze the benefits / harms of a successful / wrong communication. Too many intangibles. ambank And the company is primarily a quantitative entity. Hence the fracture.
No doubt the clarity of the message that supports that image or projection. Often the aesthetic argument about what or premium directly, do not know what to communicate. It seems that communication and foremost it must be original and that, many times, is a mistake.
Speaking of professional ambank communication, the main benefit is the transmission of adequate public information and precise objective in a timely manner. Also the transfer of the securities of the company, its mission and its social ambank commitment. ambank
Sure there are many (or many) and in many sectors, but for instance, there is an automotive company that, although it has changed ambank hands several times from the point of view of the property (Swedish, American ambank and now Chinese), no it has lost its essence and identification with their audience. It has always conveyed more than the power of their automobiles (especially security, leisure, family), long before others did, which was just discreet, but has not lost image, and is about the same, with the same values and the same communication style 25 years ago: Volvo Cars.
There are leaders in their markets or segments that ignore almost all communication (hey, do not talk about marketing or advertising) to your market / audience / customers, however, remain in that leadership. In the strict sense this is aberrant and contrary to logic, but is given. How do they do it?
Tags are used fer Podeu aquestes i atributs HTML: href="" title=""> <abbr title = ""> <acronym title = ""> <b> ambank <blockquote cite = ""> <cite> <code> <del datetime = ""> <em> ambank <i> <q cite = ""> <strike> <strong>
Darreres tickets in Les xarxes socials i the repte of clients in data conversion corrup- Paraula against op-team.com is renova The és vinculant riure Theory blog Ninxol Near Close: Categories #AndTheTwitterIs Altres Cercant l'eina Construint relat Creant comunitat Dialogant amb l 'The VINCLE inesperat entorn The question imatge The sense resposta The Judgment Modelant the imatge Noves Oportunitats Op-team Problemes of Authors Alex comunicació questions Palau (3) Ignasi Bassó (2) Joan Bertran (5) Joan Palau (48) Joan Serra ( 5) Op-team (56) Silvia Fernandez (19) Vanessa Martinez (6) Xavier Hervás (50) month Arxiu Select juliol juny 2014 2014 2014 April 2014 març maig febrer 2014 2014 2014 gener desembre 2013 novembre 2013 October 2013 setembre aug 2013 juliol juny 2013 2013 2013 2013 April 2013 març maig febrer 2013 2013 2013 gener desembre 2012 novembre 2012 October 2012 setembre 2012 aug 2012 juny juliol 2012 2012 2012 April 2012 maig febrer març 2012 2012 2012 gener desembre 2011 novembre 2011 October 2011 setembre 2011 juliol 2011 juny maig 2011 2011 2011 April 2011 març febrer 2011 gener desembre 2010 novembre 2011 2010 October 2010 Tags are Núvol d' ambank
Barcelona aplicacions apps comunicació crisi comunicació of digital institutional comunicació comunicació internal comunicació comunicació nonverbal coneixement creativitat crowdfunding e-diaris ambank e-mail e-newspaper Esdeveniments grafisme estratègia interest grups d'habilitats comunicatives imat
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