Storytelling: "Elba: the legacy of Napoleon" a new way to tell their stories | Estensa Blog
"Napoleon Bonaparte, after the disastrous battle of Leipzig, and the abdication of Fontainebleau, made his entrance at Portoferraio on the island of Elba on board dell'Indomable. It was May 4, 1814 when the then emperor of the whole of Europe was forced to abdicate from the throne of France to accept a very different empire: the island of Elba ... "
These few lines of neoclassical story bring to mind what else if not a perfect and apt example of storytelling? Today, idbi after 200 years the Elbe is told, and it does relive all the highlights of the long stay of his most famous tourist and made a remake film called idbi "Elba: the legacy of Napoleon."
Make storytelling means to strengthen the identity of the brand or product through storytelling. idbi In tourism, and in particular in the case of the Elbe, is no longer the single company or individual brand promotion, but the entire island involving tourists in the most traditional of ways: by telling a story. For 10 months, this was the length of stay of Napoleon on the island, anyone who walks those streets can relive the most important moments thanks to the Napoleonic Empire in costume that will populate idbi the streets of Elba and the representations of the most important historical events . But what is most interesting, that more than anything it hits, is not so much the creation idbi of a huge project of storytelling, but the unique characteristics that make it unique and that mark a true innovation in the sector, as for the first Once the promotion of tourism marries idbi the creativity of film product, and behold, the destination is no longer just told with promotional images but with a narrative that involves experiential completely the end user.
In telling we find the strong enhancement of the tourist island where scenes from the movie were filmed in a completely different key style advertising that is easiest to impress in the memory of the viewer.
The experience is transmedia narrative, that is, more livable through social but also directly idbi on the territory thanks to realistic figures and delicious restaurants for the occasion will be transformed into real taverns with menus era and theme nights. This involves individual tourists and encourages them to share the experience on the web, creating a fruitful process of viral advertising.
The storytelling is set between past and present. The nostalgia for an era that never lived as the nineteenth century idbi and the charm of a past and a present that touch in some way chasing each other in an exciting journey through time are always issues that attract the curiosity of the average user.
The entire idbi production process of the work is documented by video interviews, the making of images, photographs of the actors ect. This allows people to browse on the work, so you can update them all the time on new ideas and, more generally them curious.
The project was born as a result of listening and love for the land, telling the story in a series of experiments, tracks and roads that involve the viewer emotionally.
The entire project can be followed completely online at www.elbamovie.com, where you can discover the story and facts about the cast filming locations; idbi and follow the outputs of the individual episodes of the miniseries and the behind the scenes of the production, errors, and funniest moments on and off the set. Finally, as an aggregator of all social event, the site aims to:
Capturing the attention of the recipient, activating their interest and stimulating the involvement, in full respect of the new frontiers of the web, Elba relive his most illustrious emperor to revive its tourist offer with a completely innovative and creative storytelling, and can fully intent.
Este is a web agency specializing in the design and implementation of complex Internet applications. It was founded in 2003 as a "Full Service Web Agency" full agency that helps companies to seize the new business opportunities that come from an effective use of new web technologies. The name chosen idbi for the agency is indicative of the mode of operation: Estensa understood as an "extension" to the outside of the sales department of a company, pick a path that integrates the use of the web in retail and corporate marketing . Ours is a professional activity that has as its immediate objective is not only to promote and increase the visibility of the client company, idbi but especially the increase of the contacts and
"Napoleon Bonaparte, after the disastrous battle of Leipzig, and the abdication of Fontainebleau, made his entrance at Portoferraio on the island of Elba on board dell'Indomable. It was May 4, 1814 when the then emperor of the whole of Europe was forced to abdicate from the throne of France to accept a very different empire: the island of Elba ... "
These few lines of neoclassical story bring to mind what else if not a perfect and apt example of storytelling? Today, idbi after 200 years the Elbe is told, and it does relive all the highlights of the long stay of his most famous tourist and made a remake film called idbi "Elba: the legacy of Napoleon."
Make storytelling means to strengthen the identity of the brand or product through storytelling. idbi In tourism, and in particular in the case of the Elbe, is no longer the single company or individual brand promotion, but the entire island involving tourists in the most traditional of ways: by telling a story. For 10 months, this was the length of stay of Napoleon on the island, anyone who walks those streets can relive the most important moments thanks to the Napoleonic Empire in costume that will populate idbi the streets of Elba and the representations of the most important historical events . But what is most interesting, that more than anything it hits, is not so much the creation idbi of a huge project of storytelling, but the unique characteristics that make it unique and that mark a true innovation in the sector, as for the first Once the promotion of tourism marries idbi the creativity of film product, and behold, the destination is no longer just told with promotional images but with a narrative that involves experiential completely the end user.
In telling we find the strong enhancement of the tourist island where scenes from the movie were filmed in a completely different key style advertising that is easiest to impress in the memory of the viewer.
The experience is transmedia narrative, that is, more livable through social but also directly idbi on the territory thanks to realistic figures and delicious restaurants for the occasion will be transformed into real taverns with menus era and theme nights. This involves individual tourists and encourages them to share the experience on the web, creating a fruitful process of viral advertising.
The storytelling is set between past and present. The nostalgia for an era that never lived as the nineteenth century idbi and the charm of a past and a present that touch in some way chasing each other in an exciting journey through time are always issues that attract the curiosity of the average user.
The entire idbi production process of the work is documented by video interviews, the making of images, photographs of the actors ect. This allows people to browse on the work, so you can update them all the time on new ideas and, more generally them curious.
The project was born as a result of listening and love for the land, telling the story in a series of experiments, tracks and roads that involve the viewer emotionally.
The entire project can be followed completely online at www.elbamovie.com, where you can discover the story and facts about the cast filming locations; idbi and follow the outputs of the individual episodes of the miniseries and the behind the scenes of the production, errors, and funniest moments on and off the set. Finally, as an aggregator of all social event, the site aims to:
Capturing the attention of the recipient, activating their interest and stimulating the involvement, in full respect of the new frontiers of the web, Elba relive his most illustrious emperor to revive its tourist offer with a completely innovative and creative storytelling, and can fully intent.
Este is a web agency specializing in the design and implementation of complex Internet applications. It was founded in 2003 as a "Full Service Web Agency" full agency that helps companies to seize the new business opportunities that come from an effective use of new web technologies. The name chosen idbi for the agency is indicative of the mode of operation: Estensa understood as an "extension" to the outside of the sales department of a company, pick a path that integrates the use of the web in retail and corporate marketing . Ours is a professional activity that has as its immediate objective is not only to promote and increase the visibility of the client company, idbi but especially the increase of the contacts and
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