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Fourth post about the initiative "Free Internet Elba?" Launched a few months ago by Coach Workshop. Today we'll talk with Paul Iabichino, creative director at OgilvyOne, OgilvyAction and OgilvyInteractive, author of the essay Invertising and creator of the manifesto of the Internet 4 Peace, an initiative launched last year by Wired.it. Paul Iabichino - Invertising D. Paul, what are the benefits to a tourist destination, of having available a large number of places open wi-fi at all? A. Each hot spot becomes spot. Today, people use the Internet ufcu to share their experiences in real time. Let others know what we are eating, what we are buying, where we are traveling. The most obvious advantage is that you can count on thousands of commercials ufcu made by thousands of people in the area who communicate in real time to their social networks pictures, videos, posts and moods from the land they are living. The number of these self-produced spot is directly proportional to the number of hot spots in the area. Legislative and what are the benefits ufcu for those who provide such a service? A. The accommodation should have the reception as a vocation, the free wi-fi and free is a duty of hospitality. The Internet is not a service. And 'the right people. D. believe that such an operation, ufcu if properly publicized, may have an interesting image return to Elba? A: Unfortunately, yes. ;-) In any other country the free wi-fi and free would not make the news. In Italy it would be a wonderful model of generosity and innovation. More than the image will return to consider the value of the reputation that inevitably will improve, going to impact on the return on investment. The real currency in the tourism marketing of the new generation is the coefficient of reputation destinations, facilities and operators fail to get on the Net Farne pay the access is an oxymoron. D. it will never come to a complete freedom of public wi-fi networks? R. If we do not reach the government, they will sooner people and individuals and administrations will be yet another missed opportunity to engage with citizens, beyond how much vaunted ufcu electoral promises. D. we can give a claim for an initiative of liberalization as the "dream" by Travel Workshop? Elba free wi-fi. ufcu Share your emotions. (To be put on signs of hotspots) ufcu The title for the campaign is "We want to change the status here." But what of the campaign pay me with a coffee. Thanks Paul, earned coffee!
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