Wednesday, November 13, 2013

2013 (877) November (133) October (304) international business and Hyundai Motors of Korea-US FTA m


International Management Ltd NBG Nolbu failure factors and strategies in China [International Business] (share) Nolbu NBG failure factors and strategies in China. Pptx Table of Contents 1. Introduction and reason for selection of companies - Company Overview and History - Selected reasons: domestic success factors - Overseas Expansion greater union 2. China's entry into the market - in China synchronization situation in China: SWOT STP Analysis of Failure greater union Factors in China: 4P Analysis 3. Failure of one body through the implications and strategic proposals. greater union Introduction and reason for selection of companies Nolbu bag Nolbu ribs and soup brands, such as operating in seven Chinese brands and distribution businesses such as convenience stores and expanding into home shopping and business areas, expand the image of the past, modern re-interpretation of Nolbu actively pioneering act Sales figures: about 130 billion won (2011 per second) Number of stores: 690 approx (including domestic and overseas branches) Korean brands positioned as Korea's largest company History - 1987 'golmokjip' begins greater union with the cross. In the same year, 'Nolbu Possum' change and founded greater union the mutual-1989 'Possum Nolbu Chain Ho "opened in Sangdo the authentic chain business start-1990 Company Name' (share) Nolbu changed to 'central voice, greater union Chungbuk fed Kitchen (Central Kitchen) system - developed in 1992 specializing Nolbu bag stew-1999 mud volcano roasted duck Development - 2001 Franchise Award Korea 2010 1st excellent foods franchise KS certification (SMBA) greater union Trust Company Awards 2011 Franchise Award for eight consecutive years by standardizing quantify success (cold chain system Cold Chain System) Korean franchise is Tues 'hansotbap Management': thick trust between headquarters and franchise sales network ensures substantial emissions and merchants: a stable working environment and atmosphere of employees also composition - the country's first overseas Korean dining franchise company in Korea, Korea's first standardized the commercialization of cultural products overseas global brand advocate eating all failed two times overseas (Malaysia, China) ability greater union to recognize the excellent company in the country batdeon 'Nolbu 'In the overseas why did they fail? 1992 Malaysia: 'NOLBOO' 1,2 arc opening greater union U.S. LA: 'Nolbu Possum' merchants for opening in 2002, Qingdao City: 'Nolbu million people' opening greater union in 2005, Beijing, China: Local Established in 2006, Beijing, greater union China: 'Nolbu jar specializing ribs 'direct open Japan: Regional Office opened in 2007 in Shanghai, China export brand:' Nolbu jar specializing ribs 'branch opened in 2008 in Beijing, China 3: Advanced hanjeongsik brand can Laon' opening Singapore: MOU with regional headquarters in China Yantai 2009: Merchant Account in Singapore: 'Nolbu jar ribs' Orchard Road that opened in 2010 in Thailand: 'Nolbu jar ribs' K-VILLAGE Singapore opening point: 'Nolbu jar ribs' Open main content of that dakkasi Maya - Overseas Expansion 2. China's entry into the market - in China synchronization situation in China: SWOT STP Analysis of Failure Factors in China: 4P Analysis greater union 3. Strategic implications and suggestions greater union via failure PAGE: 4 1. Introduction and reason for selection of companies PAGE: 5 1. Corporate Profile Corporate Profile and Selection Why Nolbu ribs and stew Nolbu bag lunch, including seven brands operating in retail business, including the brand and expand into convenience stores and home shopping and business areas, expand the image of the past, modern greater union re-interpretation of Nolbu to act aggressively Sales pioneering figures: about 130 billion won (2011 per second) Number of stores: 690 approx (including domestic and overseas branches) Korean greater union brands positioned as Korea's greater union largest PAGE: 6 1. Company History Corporate Profile and Selection Why - 1987
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